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 Post subject: Amazingly cool Honda commercial from the UK
PostPosted: Fri Nov 03, 2006 12:36 pm 
I can take anything apart.
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Joined: Tue Jan 10, 2006 2:54 pm
Posts: 379
Location: Calgary
This is one clever and cool Honda commercial... 8)

Be sure to read the info first, and then watch the clip.

And you thought those people that set up roomfuls of dominos to knock over were amazing. There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions.

The film cost six million dollars and took three months to complete including full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime.

However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.

There are six and only six hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and complete Honda A! ccord) is parts from those two cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.

They fell off their chairs when they found out it was for real. Oh, and about those funky windshield wipers. On the new Accords, the windshield
wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet.

Click on the link below or copy & paste.

http://www.albinoblacksheep.com/flash/honda.php

Enjoy !

Roj

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 Post subject:
PostPosted: Fri Nov 03, 2006 2:30 pm 
Haha, I just built a W24 Octo-Turbo, now what?!
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Joined: Wed Dec 21, 2005 8:40 pm
Posts: 3492
Location: Calgary, Ab
Very cool commercial...

... from about 5 years ago!


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 Post subject:
PostPosted: Fri Nov 03, 2006 4:03 pm 
Site Admin
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Joined: Wed Dec 21, 2005 4:01 pm
Posts: 2005
Location: Always in front of a computer or behind a wheel
Yea, welcome to a million years ago


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